Reliving the Party of the Century
Urban Compass by Paul Sullivan, published in Metro Vancouver I’m having flashbacks. No, I’m not ready for the Charlie Sheen Memorial Rehab Ward just yet. It’s this magnificent burst of Wet Coast...
View ArticleCue the geeks for the Goldilocks zone
Just Saying by Paul Sullivan, published in Metro Canada It wasn’t too long ago, 1995, in fact, when the idea of finding planets outside our own solar system was science fiction, so even if you wanted...
View ArticleMinister of everything has nothing
Urban Compass by Paul Sullivan published in Metro Vancouver As we watch the B.C. Liberal leadership hopefuls peck each others’ eyes out, the one man who is most qualified to be B.C.’s next premier...
View ArticleA massive effort to create a giant nerd
Just Saying by Paul Sullivan published in Metro Canada Watson is some machine. Named after the founder of IBM, Watson is a supercomputer worthy of the title. Built from 10 racks of IBM servers, it has...
View ArticleThe Investor Presentation: Making the Perfect Pitch
by Martin Livingston of Breakthrough Communications It’s 9:00 a.m. on Monday. An analyst and two investment bankers in crisp navy blue suits sit impatiently at your boardroom table. The PowerPoint...
View ArticleiPad Apps for the Publishing World
by Paul Sullivan of Breakthrough Communications As lines of fanboys and girls form outside Apple stores across the continent to catch a glimpse of the iPad 2, many magazine publishers are still...
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Will Publishing Survive in a World of 100,000 iPad apps?
Subjective analysis can be dangerous. Even a trained, skilled observer has to be aware of built-in demographic blind spots. Likes and dislikes intrude, preventing you from being entirely objective. But...
View Article12 Reasons Why News Releases Miss the Mark
Even in today’s fast-paced era of media convergence, the press release stands out as one of the most powerful and cost-effective tools for generating awareness and building corporate credibility. Why?...
View ArticleEight Questions to Ask a Reporter Before a Media Interview
Any spokesperson who has been blindsided in a media interview usually didn’t adequately prepare in advance for the encounter. A media interview is not a spontaneous event. Journalists all prepare for...
View ArticleCrafting a Winning Elevator Pitch
By Martin Livingston of Breakthrough Communications When I’m media training an executive, the first questions I ask are fairly straightforward: “What do you do for a living?” or “Tell me about your...
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